Man Works When He Is Partially Involved.

Persons Grouped Around A Fire Or Candle For Warmth Or Light Are Less Able To Pursue Independent Thoughts, Or Even Tasks, Than People Supplied With Electric Light. In The Same Way, The Social And Educational Patterns Latent In Automation Are Those Of Self-employment And Artistic Autonomy.

Good Taste Is The First Refuge Of The Non Creative. It Is The Last Ditch Stand Of The Artist.

Historians And Archaeologists Will One Day Discover That The Ads Of Our Time Are The Richest And Most Faithful Reflections That Any Society Ever Made Of Its Entire Range Of Activities.

We Impose The Form Of The Old On The Content Of The New.

America Is The Only Country Ever Founded On The Printed Word.