Life Is About Creating And Living Experiences

I Naively Chose A College That Was Almost As Expensive As Stanford, And All Of My Working-class Parents Savings Were Being Spent On My College Tuition. After Six Months I Couldn't See The Value In It. I Had No Idea What I Wanted To Do With My Life And No Idea How College Was Going To Help Me Figure It Out.

Design Is The Fundamental Soul Of A Man-made Creation

We're Gambling On Our Vision, And We Would Rather Do That Than Make "me Too" Products. Let Some Other Companies Do That. For Us, It's Always The Next Dream.

For The Past 33 Years, I Have Looked In The Mirror Every Morning And Asked Myself: 'if Today Were The Last Day Of My Life, Would I Want To Do What I Am About To Do Today?' And Whenever The Answer Has Been 'no' For Too Many Days In A Row, I Know I Need To Change Something.

Imac Is Next Year's Computer For $1,299, Not Last Year's Computer For $999.