I've Always Wanted To Be A Professional

Evangelism Is Selling A Dream.

'branding' Has Taken On Too Much Of A Role As A Specialized Craft Performed By Voodoo Artists.

People Who Earn The Label "creative" Are Really Just People Who Come Up With More Combinations Of Ideas, Find Interesting Ones Faster, And Are Willing To Try Them Out. The Problem Is That Most Schools And Organizations Train Us Out Of Those Habits.

Original Visions Are Often Wrong. Companies Have To Morph As They Learn What Customers Don't Want.

Money Is Not The Sole Or Most Powerful Motivation For Many People. A Higher And Tougher Test Is To Look Back And See How You've Made The World A Better Place.