It's Very Hard To Fail Completely, If

We Have Always Tried To Concentrate On The Long Term, And To Place Bets On Technology We Believe Will Have A Significant Impact Over Time. It's Hard To Imagine Now, But When We Started Google Most People Thought Search Was A Solved Problem And That There Was No Money To Be Made Apart From Some Banner Advertising. We Felt The Exact Opposite: That Search Quality Was Very Poor, And That Awesome User Experiences Would Clearly Make Money.

Optimism Is Important. You Have To Be A Little Silly About The Goals You Are Going To Set. There Is A Phrase I Learned In College Called, 'having A Healthy Disregard For The Impossible.' That Is A Really Good Phrase. You Should Try To Do Things That Most People Would Not Do.

We Try To, When You Come To Google, Fulfill That Need That You Have As Quickly As Possible.

As We Transition From One Screen To Multiscreens, Google Has Enormous Opportunities To Innovate And Drive Ever Higher Monetization. Just Like Search In 2000.

Find The Leverage In The World So You Can Be Truly Lazy.