It's Human Nature To Quit When It

Anyone Who Says Failure Is Not An Option Has Also Ruled Out Innovation.

If You Take Action, You Will Be Judged. There's No Way Around It. The Alternative, Of Course, Is Much Safer. To Be Ignored. Up To You.

Incrementalism Ceases To Be A Good Strategy When There's A Cliff On The Route.

Stop Trying To Find The Formula That Will Instantly Make Your Idea Into A Winner. Instead Of Being Scientists, The Best Marketers Are Artists. They Realize That Whatever Is Being Sold Is Being Purchased, Because It Creates An Emotional Want, Not Because It Fills A Simple Need.

I Learned That A Long Walk And Calm Conversation Are An Incredible Combination If You Want To Build A Bridge.