It Isn't The Consumers' Job To Know

Microsoft Has Had Two Goals In The Last 10 Years. One Was To Copy The Mac, And The Other Was To Copy Lotus' Success In The Spreadsheet - Basically, The Applications Business. And Over The Course Of The Last 10 Years, Microsoft Accomplished Both Of Those Goals. And Now They Are Completely Lost.

When You're A Carpenter Making A Beautiful Chest Of Drawers, You're Not Going To Use A Piece Of Plywood On The Back, Even Though It Faces The Wall And Nobody Will Ever See It. You'll Know It's There, So You're Going To Use A Beautiful Piece Of Wood On The Back.

I Would Rather Gamble On Our Vision Than Make A 'me, Too' Product.

And No, We Don't Know Where It Will Lead. We Just Know There's Something Much Bigger Than Any Of Us Here.

Your Customers Dream Of A Happier And Better Life. Don't Move Products. Instead, Enrich Lives.