It Is Very Difficult To Get People

I'm Going To Go Do This Crazy Thing. I'm Going To Start This Company Selling Books Online.

The Human Brain Is An Incredible Pattern-matching Machine.

The Framework I Found Which Made The Decision Incredibly Easy Was What I Called — Which Only A Nerd Would Call — A “regret Minimization Framework.” So, I Wanted To Project Myself Forward To Age 80 And Say, “okay, Now I’m Looking Back On My Life. I Want To Have Minimized The Number Of Regrets I Have.”

To Get Something New Done You Have To Be Stubborn And Focused, To The Point That Others Might Find Unreasonable.

If You're Not Doing Something That People Will Remark On, Then It's Going To Be Hard To Generate Word Of Mouth.