It Is One Of The Peculiar Characteristics

The Student Of Media Soon Comes To Expect The New Media Of Any Period Whatever To Be Classed As 'pseudo' By Those Who Acquired The Patterns Of Earlier Media, Whatever They May Happen To Be.

If It Works, It's Obsolete.

People Don't Actually Read Newspapers - They Get Into Them Every Morning Like A Hot Bath.

The User Of The Electric Light - Or A Hammer, Or A Language, Or A Book - Is The Content. As Such, There Is A Total Metamorphosis Of The User By The Interface. It Is The Metamorphosis That I Consider The Message.

A Point Of View Can Be A Dangerous Luxury When Substituted For Insight And Understanding.