It Is Not Necessary For The Politician

Vast Numbers Of Human Beings Must Cooperate In This Manner If They Are To Live Together As A Smoothly Functioning Society.

In Theory, Everybody Buys The Best And Cheapest Commodities Offered To Him On The Market. In Practice, If Every One Went Around Pricing, And Chemically Testing Before Purchasing, The Dozens Of Soaps Or Fabrics Or Brands Of Bread Which Are For Sale, Economic Life Would Become Hopelessly Jammed.

It Is Sometimes Possible To Change The Attitudes Of Millions But Impossible To Change The Attitude Of One Man.

Modern Business Must Have Its Finger Continuously On The Public Pulse. It Must Understand The Changes In The Public Mind And Be Prepared To Interpret Itself Fairly And Eloquently To Changing Opinion.

We Have Voluntarily Agreed To Let An Invisible Government Sift The Data And High-spot The Outstanding Issues So That Our Field Of Choice Shall Be Narrowed To Practical Proportions. From Our Leaders And The Media They Use To Reach The Public, We Accept The Evidence And The Demarcation Of Issues Bearing Upon Public Questions; From Some Ethical Teacher, Be It A Minister, A Favorite Essayist, Or Merely Prevailing Opinion, We Accept A Standardized Code Of Social Conduct To Which We Conform Most Of The Time.