It Doesn't Matter What Product Or Service

A Completely Free Library Is As Rare As A Truly Free Lunch.

A Career Is A Portfolio Of Projects That Teach You New Skills, Gain You New Expertise, Develop New Capabilities, Grow Your Colleague Set, And Constantly Reinvent You As A Brand.

Skill At Creating, Exploiting, And Exiting Crucial Alliances Beats Ownership Of Fixed Assets

The Best Leaders... Almost Without Exception And At Every Level, Are Master Users Of Stories And Symbols.

The Trouble With Much Of The Advice Business Gets Today About The Need To Be More Vigorously Creative Is That Its Advocates Often Fail To Distinguish Between Creativity And Innovation. Creativity Is Thinking Up New Things. Innovation Is Doing New Things... The Shortage Is Of Innovators.