Instead Of Working So Hard To Prove

You Can't Lose. Go, Go, Go!

What Marketers Used To Do Is Make Average Products For Average People. That's What Mass Marketing Is. They Would Ignore The Geeks, And - God Forbid - The Laggards. It Was All About Going For The Center. I Don't Think That's The Strategy We Want To Use Anymore.

Marketers Want To Get Their Messages In Front Of You. They Must Get Their Messages In Front Of You, Just To Survive. The Only Problem Is-do You Really Want More Marketing Messages?

Selling To People Who Actually Want To Hear From You Is More Effective Than Interrupting Strangers Who Don't.

I Intentionally Abandoned The Hard Stuff Early On Because Not Only Do I Think It's Useless, I Think It's A Distraction.