In 15 Years From Now Half Of

The Whole Enterprise Of Teaching Managers Is Steeped In The Ethic Of Data-driven Analytical Support. The Problem Is, The Data Is Only Available About The Past. So The Way Weve Taught Managers To Make Decisions And Consultants To Analyze Problems Condemns Them To Taking Action When Its Too Late.

Purpose Must Be Deliberately Conceived And Chosen, And Then Pursued.

Often They [writers On The Study Of Management] Have A Point Of View Based Upon Intuition And Experience. They Then Offer A Cadence Of Two-paragraph Examples Carefully Selected To "prove" Their Theory, And Then They Write "one Size Fits All" Books. The Message Is, "if You'd Do What These Companies Did, You'd Be Successful Too."

Because If The Decisions You Make About Where You Invest Your Blood, Sweat, And Tears Are Not Consistent With The Person You Aspire To Be, You’ll Never Become That Person.

It Is A Company's Customers Who Effectively Control What It Can And Cannot Do.