In The 1980s America Reacted To The

Failure Is Not Tied To Money; It Is A Mindset. Failure Is When We Accept The Lot We Are Given.

Good Marketing Offers Us A View Of The World. Bad Marketing Offers Us A Product To Buy.

I'm Very Prescriptive About Who I Work With. I'm Very Clear About What I Believe. If They Believe What I Believe I Will Work With Them. If They Say Things Like, "convince Me We Should Do This." I Walk Away.

If I Walk Into A Room Of 500 People, My Standard Is, If I Can't Give 400 Or 450 Of You Something, A Language Or A New Way Of Seeing Something, Then I Have Failed. If I Get 100 Of You, I Am A Failure. I Have To Get A Majority.

Trust Has Two Dimensions: Competence And Integrity. We Will Forgive Mistakes Of Competence. Mistakes Of Integrity Are Harder To Overcome.