In The Case Of Apple, They Did

I Would Like To Fly In Space. Absolutely. That Would Be Cool. I Used To Just Do Personally Risky Things, But Now I've Got Kids And Responsibilities, So I Can't Be My Own Test Pilot. That Wouldn't Be A Good Idea. But I Definitely Want To Fly As Soon As It's A Sensible Thing To Do.

My Background Educationally Is Physics And Economics, And I Grew Up In Sort Of An Engineering Environment - My Father Is An Electromechanical Engineer. And So There Were Lots Of Engineery Things Around Me.

It Was Obvious To Me That We Could Never Colonize Mars Without Reusability, Any More Than America Would Have Been Colonized If They Had To Burn The Ships After Every Trip.

Physics Is Really Figuring Out How To Discover New Things That Are Counterintuitive, Like Quantum Mechanics. It's Really Counterintuitive.

Self-driving Cars Are The Natural Extension Of Active Safety And Obviously Something We Should Do.