In The Art World, Creativity Involves Aesthetic

Most Executives, Many Scientists, And Almost All Business School Graduates Believe That If You Analyze Data, This Will Give You New Ideas. Unfortunately, This Belief Is Totally Wrong. The Mind Can Only See What It Is Prepared To See.

You Cannot Look In A New Direction By Looking Harder In The Same Direction.

Creativity Is A Great Motivator Because It Mades People Interested In What They Are Doing.

Being Right Is Not Too Difficult. Your Choose Your Perception. You Select Your Information. You Leave Out What Does Not Suit You. You Drag In Some General-purpose Value Words. You Throw In A Sneer Or Two About The Opposition, And You Are A Fine Fellow Who Made A Fine Speech.

We Need Both Information And Thinking. Information Is No Substitute For Thinking And Thinking Is No Substitute For Information.