In Conceptual Art The Idea Or Concept

[the Artist's Aim Is] Not To Instruct The Viewer, But To Give Him Information... . The Artist Would Follow His Predetermined Premise To Its Conclusion, Avoiding Subjectivity. Chance, Taste, Or Unconsciously Remembered Forms Would Play No Part In The Outcome. The Serial Artist Does Not Attempt To Produce A Beautiful Or Mysterious Object But Functions Merely As A Clerk Cataloguing The Results Of His Premise.

Minimalism Wasn't A Real Idea - It Ended Before It Started.

You Shouldn't Be A Prisoner Of Your Own Ideas.

New Materials Are One Of The Great Afflictions Of Contemporary Art. Some Artists Confuse New Materials With New Ideas.

The Idea Becomes A Machine That Makes The Art.