In Any Situation That Calls For You

The Seminal Elements Of What Makes A Story Great - Challenge, Struggle, Resolution - Are The Same Whether We're Talking About Story Content For A Movie Such As 'rain Man,' Or Telling A Purposeful Story To Forge New Business Relationships Or Conclude A Fruitful Transaction, Such As Acquiring An Nba Franchise.

When You Want To Move Somebody, You Have To Say To Yourself: 'i'm In The Emotional Transportation Business. I Gotta Move Them, Emotionally.

Good Storytelling Is Harder Than It Sounds, But The Easy Part Is That Everyone Has The Ability To Do It. ...tap Into It.

People Love To Be Swept Off Their Feet, To Go Into An Environment Where They've Never Been, To Experience Things They Only Dream About. And Filmmaking Offers That Potential.

Use State-of-the-heart Technology Online And Offline To Turn Listeners Into Viral Advocates And Customers Into Raving Fans.