I'm Totally Anti-commercialism.

You’ll Find That The Movie Business Is Paid For By Those Mega Movies. The Movie Business Is Paid For By Big Macs. By Movies As Product. Movie Studios Use That Term “product” All The Time. Product? You Mean You Have A Lot Of Stories? No, We Have A Lot Of Product. You Have Stories.

If I See A Movie For The First Time On Dvd, I Watch It All The Way Through, The Lights Are Down, I Don't Pick Up The Phone. The Third Or Fourth Time You See A Movie, Sometimes You Just Have Them On And You Check In Every Once In A While With Things That You Liked. I Think It's A Different Expectations From That Environment.

Our Pavlovian Response To Movies Has Gotten To Its Lowest Point Ever. You Look At A Lot Of Movies That Are Successful And A Lot Of Movies That Studios Hold Up As Examples And You Go, 'my God, That Isn't Even A Story. It Isn't Even Two Acts. It's Eight Set Pieces Drawn Out With Slow Motion.' The Difficulty For Me Was That You Had To Hope That People Were Interested In This Kind Of A Story.

I Don't Think That Digital Technology Will Ever Take Away The Humanity Of Storytelling, Because Storytelling Is Entirely, In And Of Itself, A Wholly Human Concern.

Perfume Is Pretty Good Because Nobody Has To Hold The Product By Their Face Or Use It.