'i'm Sorry,' Guys Are Always Telling Women,

Japan Has A Low Crime Rate, Unless You Count The Fact That Approximately Every Fifteen Minutes The Entire Cabinet Gets Indicted For Taking Bribes.

You Should Never Pick Up A Newspaper When You're Feeling Good, Because Every Newspaper Has A Special Department, Called The Bummer Desk, Which Is Responsible For Digging Up Depressing Front-page Stories.

Sir,” James Asked, “what Are We Going To Do?” “we’re Going To Look For Water,” Said Alf. “and Food?” Said Tubby Ted. “water First,” Said Alf. “we Can Go Days Without Food.” “we Can What?” Tubby Ted Shouted.

Your Job Is To Give People A Reason To Keep Reading.

Look, In Particular, At The People Who, Like You, Are Making Average Incomes For Doing Average Jobs- Bank Vice Presidents, Insurance Salesmen, Auditors, Secretaries Of Defense- And You'll Realie They All Dress The Same Way, Essentially The Way The Mannequins In The Sears Menswear Department Dress. Now Look At The Real Successes, The People Who Make A Lot More Money Than You- Elton John, Captain Kangaroo, Anybody From Saudi Arabia, Big Bird, And So On. They All Dress Funny- And They All Succeed.