I'm Skeptical Of Any Mission That Has

Your Brand Is What People Say About You When You're Not In The Room

Where You Are Going To Spend Your Time And Your Energy Is One Of The Most Important Decisions You Get To Make In Life.

A Brand For A Company Is Like A Reputation For A Person. You Earn Reputation By Trying To Do Hard Things Well.

If Everything You Do Needs To Work On A Three-year Time Horizon, Then You’re Competing Against A Lot Of People, But If You’re Willing To Invest On A Seven-year Time Horizon, You’re Now Competing Against A Fraction Of Those People, Because Very Few Companies Are Willing To Do That. Just By Lengthening The Time Horizon, You Can Engage In Endeavours That You Could Never Otherwise Pursue. At Amazon We Like Things To Work In Five To Seven Years. We’re Willing To Plant Seeds, Let Them Grow—and We’re Very Stubborn. We Say We’re Stubborn On Vision And Flexible On Details.

Seek Instant Gratification - Or The Elusive Promise Of It - And Chances Are You'll Find A Crowd There Ahead Of You.