I'm Not A Psychopath-i'm Wearing A Tie!

The Only Path To Amazing Runs Directly Through Not-yet-amazing . But Not-yet-amazing Is A Great Place To Start, Because That's Where You Are. For Now.

The Brand Of The Future...is Patient, Consistent, Connected, And Trusted. The New Brand Is Based On The Truth That Only Comes From Experiencing The Product, Not Just Yelling About It. Word Of Mouth Is More Important (by A Factor Of 20) Than Tv Advertising, And The Remarkability Word Of Mouth Demands Comes From What We Experience, Not From Spin Or Taglines Or A Campaign Slogan.

It's Not Reckless, Because When We Leap, When We Dive In, When We Begin, Only Begin, We Bring Our True Nature To The Project, We Make It Personal And Urgent. And It's Not Abandon, Not In The Sense That We've Abandoned Our Senses Or Our Responsibility. In Fact, Abandoning The Fear Of Fear That Is Holding Us Back Is The Single Best Way Not To Abandon The Work, The Pure Execution Of The Work. Later, There's Time To Backpedal And Water Down. But Right Now, Reckless Please.

Treat Different People Differently. Anything Else Is A Compromise.

Art Is When We Do Work That Matters In A Creative Way, In A Way That Touches (people) And Changes Them For The Better.