If You Want To Be Interesting, Be

I Did Not Feel 'evil' When I Wrote Advertisements For Puerto Rico. They Helped Attract Industry And Tourists To A Country Which Had Been Living On The Edge Of Starvation For 400 Years.

You Aren’t Advertising To A Standing Army; You Are Advertising To A Moving Parade.

It's The Lack Of Ambition That Cripples Most People, And Makes Them So Pedestrian In The Advertising/creative Business

People Don't Buy A New Detergent Because The Manufacturer Told A Joke On Television Last Night.

Every Advertisement Should Be Thought Of As A Contribution To The Complex Symbol Which Is The Brand Image.