If You Don't Require The Journey To

I Find That It's Almost Essential To Fall In Love With An Idea To Invest The Time It Takes To Make It Good And Worth Sharing. And Then, The Hard Part: Deleting That Idea When It's Just Not What It Could Be. Too Often, Organizations Are Good At The First Part, But Struggle With The Second. And So We Defend Expired Business Models, Support The Status Quo And Have A Knee-jerk Inclination To Preserve What We've Got.

Real Content Marketing Isn’t Repurposed Advertising, It Is Making Something Worth Talking About.

If You Are Deliberately Trying To Create A Future That Feels Safe, You Will Willfully Ignore The Future That Is Likely.

When The Legacy You Leave Behind Lasts For Hours, Days Or A Lifetime, You Matter.

Everyone Picks The Best One When Given A Choice.