If You Are Writing About Baloney, Don't

Plan The Sale When You Plan The Ad

I Regard A Great Ad As The Most Beautiful Thing In The World.

I Believe That Superior Creative Work Always Has Been, Is, And Always Will Be The Hub Of The Wheel In Any Successful Agency

Whether Or Not The Standard Of Living Made Possible By Mass Production And In Turn By Mass Circulation, Is Supported By And Filled With The Work Of Us Hucksters, I Guess Is Something That Only History Can Decide.

I Am Often Asked How I Got Into The Business. I Didn't. The Business Got Into Me.