If We Overcome The Pull And "get

Principles Are Guidelines For Human Conduct That Are Proven To Have Enduring, Permanent Value.

To Be Successful We Must Live From Our Imaginations, Not From Our Memories.

Always Treat Your Employees Exactly As You Want Them To Treat Your Best Customers. You Can Buy A Person's Hand, But You Can't Buy His Heart; His Heart Is Where His Enthusiasm Is. You Can Buy His Back, But You Can't Buy His Brain. That's Where His Creativity Is. Treat Employees As Volunteers Just As You Treat Customers As Volunteers, Because That's What They Are. They Volunteer The Best Parts - Their Hearts And Minds.

When The Trust Is High, You Get The Trust Dividend. Investors Invest In Brands People Trust. Consumers Buy More From Companies They Trust, They Spend More With Companies They Trust, They Recommend Companies They Trust, And They Give Companies They Trust The Benefit Of The Doubt When Things Go Wrong.

One Thing's For Sure. If We Keep Doing What We're Doing, We're Going To Keep Getting What We're Getting. One Definition Of Insanity Is To Keep Doing The Same Thing And Expect Different Results.