The Design Process Is About Designing And

I Left London In 1992, But I'm There 3-4 Times A Year, And Love Visiting.

What We Make Testifies Who We Are. People Can Sense Care And Can Sense Carelessness.

We’re Surrounded By Anonymous, Poorly Made Objects. It’s Tempting To Think It’s Because The People Who Use Them Don’t Care - Just Like The People Who Make Them. But What We’ve Shown Is That People Do Care. It’s Not Just About Aesthetics. They Care About Things That Are Thoughtfully Conceived And Well Made. We Make And Sell A Very, Very Large Number Of (hopefully) Beautiful, Well-made Things. Our Success Is A Victory For Purity, Integrity - For Giving A Damn.

Making The Solution Seem So Completely Inevitable And Obvious, So Uncontrived And Natural - It's So Hard!

A Small Change At The Beginning Of The Design Process Defines An Entirely Different Product At The End.