I Think Twitter Is Best When It

Those Words Are From Lynda Barry's Novel 'cruddy.' I've Carried Them With Me For Some Time. There's A Lot In My Life I Wasn't Expecting. One Is The Realization That I Stood At This Pulpit And Delivered A Reading For My Own Graduation...15 Years Ago. Unexpectedly, I'm Old.

What's Interesting About Twitter And The Influencers That Someone Follows - Like, Say, Shaquille O'neal - Is That They See Someone Who Is Using The Exact Same Tools That They Have Access To, And I Think That Inspires This Hope To Be Able To Really Engage With Someone Like Him.

The First Complaint We Hear From Everyone Is: 'why Would I Want To Join This Stupid Useless Thing And Know What My Brother's Eating For Lunch?' But That Really Misses The Point Because Twitter Is Fundamentally Recipient-controlled - You Choose To Listen And You Choose To Leave. But You Also Choose What To Put Down And What To Share.

As Ceo, My Main Job Is Editor-in-chief.

I'm Less Interested In How People Are Following Each Other And More Interested In How They Are Following Topics And Tweets Themselves. People Are Following More Key Words And Concepts And More Ideas And Acting On Those Rather Than Individuals Or Organizations.