I See The Gap Ads As Being A Great Example Of How Branding Has Changed. Those Gap Campaigns Are Pop Culture. They've Been Incredibly Powerful. They Have Had The Kind Of Effect On Culture That A Hit Band Has. Just Look At The Gap's Khaki Swing Ads, Which Were Music Videos. They Had This Tremendous Impact On The Industry - Suddenly Everything Started Looking Like Gap Ads And It Became Difficult To Know Who Was Co-opting Whom And Who Was Creating Culture.
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I See The Gap Ads As Being
Naomi Klein
I See The Gap Ads As Being A Great Example Of How Branding Has Changed. Those Gap Campaigns Are Pop Culture. They've Been Incredibly Powerful. They Have Had The Kind Of Effect On Culture That A Hit Band Has. Just Look At The Gap's Khaki Swing Ads, Which Were Music Videos. They Had This Tremendous Impact On The Industry - Suddenly Everything Started Looking Like Gap Ads And It Became Difficult To Know Who Was Co-opting Whom And Who Was Creating Culture.
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