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Every Success Story Is A Tale Of Constant Adaption, Revision And Change. A Company That Stands Still Will Soon Be Forgotten. Trying To Provoke Positive Change Is A Principle We've Embedded Across The Virgin Family For More Than Four Decades.

Realize That The People Who Are Working With You, This Is Their Life. You Know, 80% Of Their Time Is Spent At Work. Make Sure That They're Proud Of What They're Doing, That They're Enjoying What They're Doing.

To Be A Real Entrepreneur You Always Have To Be Looking Forward. The Moment You Rest On Your Laurels Is The Moment Your Competition Overtakes You.

It Is The Satisfaction Of Doing It For Yourself And Motivating Others To Work With You In Bringing It About. It Is About The Fun, Innovation, Creativity With The Rewards Being Far Greater Than Purely Financial.

Seek Out Strategic Alliances; They Are Essential To Growth And Provide Resistance To Bigger Competition.