I Have My Own Theory About Why Decline Happens At Companies Like Ibm Or Microsoft. The Company Does A Great Job, Innovates And Becomes A Monopoly Or Close To It In Some Field, And Then The Quality Of The Product Becomes Less Important. The Company Starts Valuing The Great Salesmen, Because They’re The Ones Who Can Move The Needle On Revenues, Not The Product Engineers And Designers. So The Salespeople End Up Running The Company.

-Walter Isaacson

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I Have My Own Theory About Why

Walter Isaacson

I Have My Own Theory About Why Decline Happens At Companies Like Ibm Or Microsoft. The Company Does A Great Job, Innovates And Becomes A Monopoly Or Close To It In Some Field, And Then The Quality Of The Product Becomes Less Important. The Company Starts Valuing The Great Salesmen, Because They’re The Ones Who Can Move The Needle On Revenues, Not The Product Engineers And Designers. So The Salespeople End Up Running The Company.

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So That’s Our Approach. Very Simple, And We’re Really Shooting For Museum Of Modern Art Quality. The Way We’re Running The Company, The Product Design, The Advertising, It All Comes Down To This: Let’s Make It Simple. Really Simple.” Apple’s Design Mantra Would Remain The One Featured On Its First Brochure: “simplicity Is The Ultimate Sophistication.

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