I Get An Incredible Thrill And Satisfaction

The Best Ideas Start As Conversations.

Apple's Goal Isn't To Make Money. Our Goal Is To Design And Develop And Bring To Market Good Products.

True Simplicity Is, Well, You Just Keep On Going And Going Until You Get To The Point Where You Go... Yeah, Well, Of Course.

We Have Always Thought About Design As Being So Much More Than Just The Way Something Looks. It's The Whole Thing: The Way Something Works On So Many Different Levels. Ultimately, Of Course, Design Defines So Much Of Our Experience.

There's An Applied Style Of Being Minimal And Simple, And Then There's Real Simplicity. This Looks Simple, Because It Really Is.