I Don't View It As Mystic. I

I Have Been Blessed To See Visions Of Eternity; And Events In My Future That Have Been Important For Me To Foresee, Have Been Revealed To Me.

There Are More Than 9,000 Billing Codes For Individual Procedures And Units Of Care. But There Is Not A Single Billing Code For Patient Adherence Or Improvement, Or For Helping Patients Stay Well.

In General, The Questions That Are On Our Mind Are The Same Questions That Have Been Driving Our Work Over The Past Decade. How Do We Bring Order To This Messy, Unpredictable World Of Innovation? How Can We Dramatically Improve The Chances Of Creating A Successful New-growth Business? How Can We Do This Again And Again? More Specifically, It Has Become Very Clear That The Fundamental Paradigms Of Market Segmentation And Branding Are Badly Broken - And We're Working On Developing More Useful Theories For These Dimensions Of Innovation.

In Our Lives And In Our Careers, Whether We Are Aware Of It Or Not, We Are Constantly Navigating A Path By Deciding Between Our Deliberate Strategies And The Unanticipated Alternatives That Emerge.

This Is One Of The Innovator’s Dilemmas: Blindly Following The Maxim That Good Managers Should Keep Close To Their Customers Can Sometimes Be A Fatal Mistake.