I Describe A World With No Exit,

Propaganda Must Not Concern Itself With What Is Best In Man - The Highest Goals Humanity Sets For Itself, Its Noblest And Most Precious Feelings. Propaganda Does Not Aim To Elevate Man, But To Make Him Serve. It Must Therefore Utilize The Most Common Feelings, The Most Widespread Ideas, The Crudest Patterns, And In So Doing Place Itself On A Very Low Level With Regard To What It Wants Man To Do And To What End. Hate, Hunger, And Pride Make Better Levers Of Propaganda Than Do Love Or Impartiality.

Everyone Has Been Taught That Technique Is An Application Of Science.... This Traditional View Is Radically False. It Takes Into Account Only A Single Category Of Science And Only A Short Period Of Time

What We Are Witnessing At The Moment Is A Rearrangement Of The World In An Intermediate Stage; The Change Is Not In The Use Of A Natural Force But In The Application Of Technique To All Spheres Of Life.

Technological Society Leads To Increasing Numbers Of People Who Cannot Adapt To The Inhuman Rhythm Of Modern Life With Its Emphasis On Specialization. A Class Of People Is Growing Up Who Are Unexploitable Because They Are Not Worth Employing Even For The Minimum Wage. Technological Progress Makes Whole Categories Of People Useless Without Making It Possible To Support Them With The Wealth Produced By The Progress.

The Most Favorable Moment To Seize A Man And Influence Him Is When He Is Alone In The Mass. It Is At This Point That Propaganda Can Be Most Effective.