Great Marketers Don't Make Stuff. They Make

One Theory Says That If You Treat People Well, You're More Likely To Encourage Them To Do What You Want, Making All The Effort Pay Off. Do This, Get That. Another One, Which I Prefer, Is That You Might Consider Treating People With Kindness Merely Because You Can. Regardless Of What They Choose To Do In Response, This Is What You Choose To Do. Because You Can.

Following The Well-lit Path, Offers Little In The Way Of Magic.

If You're Going To Buy A Real Book, A Paper Book, There Better Be A Good Reason. Perhaps Scarcity Is One Of Those Reasons.

Laptop Computers Dramatically Increased The Time People Spend Doing Work. (the Internet Dramatically Decreased It, So We're Even).

It's Much Easier To Spend A Lot Of Time Making Your Microphone Louder Than It Is Working On Making Your Message More Compelling.