Good Marketing Speaks To Human Beings -

It Is Better To Disappoint People With The Truth Than To Appease Them With A Lie.

Most Politicians Are Not Authentic.

If We Inspire People, They Will Give Us More Than We Asked For. If We Manipulate Them, They Will Give Us Exactly What We Paid For

It's Better To Go Slowly In The Right Direction Than Go Speeding Off In The Wrong Direction.

Very Few People Or Companies Can Clearly Articulate Why They Do What They Do. By Why I Mean Your Purpose, Cause Or Belief - Why Does Your Company Exist? Why Do You Get Out Of Bed Every Morning? And Why Should Anyone Care?