Goals Transform A Random Walk Into A

If An Enterprise Does Not Aspire To Be The Best Of Its Kind, It Will Attract Second-rate Employees, And It Will Be Soon Forgotten.

What Does This Contradictory Pattern Mean?one Conclusion Seems Inevitable: When It Comes To Work, People Do Not Heed The Evidence Of Their Senses. They Disregard The Quality Of Immediate Experience, And Base Their Motivation Instead On The Strongly Rooted Cultural Stereotype Of What Work Is Supposed To Be Like. They Think Of It As An Imposition, A Constraint, An Infringement Of Their Freedom, And Therefore Something To Be Avoided As Much As Possible.

Creativity Is A Central Source Of Meaning In Our Lives...most Of The Things That Are Interesting, Important, And Human Are The Results Of Creativity...when We Are Involved In It, We Feel That We Are Living More Fully Than During The Rest Of Life.

A Leader Will Find It Difficult To Articulate A Coherent Vision Unless It Expresses His Core Values, His Basic Identity...one Must First Embark On The Formidable Journey Of Self-discovery In Order To Create A Vision With Authentic Soul.

Wake Up In The Morning With A Specific Goal To Look Forward To.