Go Ahead And Act As If Your

Positive Thinking Doesn't Guarantee Results, All It Offers Is Something Better Than Negative Thinking.

The Media Wants Overnight Successes (so They Have Someone To Tear Down). Ignore Them. Ignore The Early Adopter Critics That Never Have Enough To Play With. Ignore Your Investors That Want Proven Tactics And Predictable Instant Results. Listen Instead To Your Real Customers, To Your Vision And Make Something For The Long Haul. Because That's How Long It's Going To Take, Guys.

The Internet Has Opened The Door For Millions Of Businesses To Do Things Differently, Because There Are Other Assets Now, Assets That Can Transcend Location. Your Permission To Talk To Customers, Your Reputation, Your Unique Products-you Can Build A Business Around Them Online.

Marketing Is The Act Of Inventing The Product. The Effort Of Designing It. The Craft Of Producing It. The Art Of Pricing It. The Technique Of Selling It.

We Live In A Vague World. And It Gets Vaguer All The Time. In This Environment, The Power Of The Specific, Measurable And Useful Promise Made And Kept Is Difficult To Overstate.