For The Same Reason I Read The

If We Understand The Mechanisms And Motives Of The Group Mind, It Is Now Possible To Control And Regiment The Masses According To Our Will Without Their Knowing It In Almost Every Act Of Our Daily Lives, Whether In The Sphere Of Politics Or Business, In Our Social Conduct Or Our Ethical Thinking, We Are Dominated By The Relatively Small Number Of Persons Who Understand The Mental Processes And Social Patterns Of The Masses. It Is They Who Pull The Wires Which Control The Public Mind.

It Is Sometimes Possible To Change The Attitudes Of Millions But Impossible To Change The Attitude Of One Man.

The Normal School Should Provide For The Training Of The Educator To Make Him Realize That His Is A Twofold Job: Education As A Teacher And Education As A Propagandist.

Men (people) Are Rarely Aware Of The Real Reasons Which Motivate Their Actions.

People Want To Go Where They Wanted To Be Led.