For A Truly Effective Social Campaign, A

Not Since The Digital Revolution In The Early '90s Has Technology Placed Such A Comprehensive Burden On Business, Employees And Individuals To Reinvent Their Business Plans, Services And Products, And Themselves To Keep Pace With The Changing Marketplace.

There Are Many Individuals, Companies And Even Countries Operating In What I Call A 'me First' Mentality, Which Is Effectively A Purely Competitive Approach To Life, Treating The Planet As If It Has Infinite Resources And Pitting One Country Against Another For Supremacy.

Corporate America Cannot Afford To Remain Silent Or Passive About The Downward Spiral We Are Undergoing. It Cannot Turn A Blind Eye To How Difficult The Experience Of Life Is For So Many Of Their Customers.

Millions Of People Are Falling Out Of The Middle Class Into The Ranks Of The Poor.

When Thinking Through Who To Bring Together To Generate New Ideas, It Is More Effective To Combine Specialists From Very Different And Unrelated Disciplines Rather Than A Variety Of People With Different Skills Sets In The Same Field.