Fish Did Not Discover Water.

The Laws Of The Media, In Tetrad Form, Bring Logos And Formal Cause Up To Date To Reveal Analytically The Structure Of All Human Artefacts.

If The Work Of The City Is The Remaking Or Translating Of Man Into A More Suitable Form Than His Nomadic Ancestors Achieved, Then Might Not Our Current Translation Of Our Entire Lives Into The Spiritual Form Of Information Seem To Make Of The Entire.

Violence Is The Quest For Identity. When Identity Disappears With Technological Innovation, Violence Is The Natural Recourse.

If Men Were Able To Be Convinced That Art Is A Precise Advance Knowledge Of How To Cope With The Psychic And Social Consequences Of The Next Technology, Would They All Become Artist? Or Would They Begin A Careful Translation Of New Art Forms Into Social Navigation Charts? I Am Curious To Know What Would Happem If Art Were Suddenly Seen For What It Is, Namely, Exact Information Of How To Rearrange One's Psyche In Order To Anticipate The Next Blow From Our Own Extended Faculties.

Advertising Is An Environmental Striptease For A World Of Abundance.