First Of All, If You're Setting Up

The Virgin Brand Is Not A Product Like Coca-cola Or Famous Grouse Whisky. It's An Attitude And A Way Of Life To Many. That Attitude Is About Giving Customers A Better Time And Better Value In A Fun Way That Embraces Life And Seeks To Give The Customers Something New.

All Successful People - Not Just Entrepreneurs - Have Got Things Wrong Over And Over Again Before Finding The Right Solution.

Money Is Only Interesting For What It Lets You Do And Create.

Early On In Your Career, Find Someone Better Than Yourself To Run The Business On A Day-to-day Basis. Remove Yourself, Maybe Even From The Building, And From The Nitty-gritty. That Way, You're Going To Be Able To See The Bigger Picture And Think Of New Areas To Go Into.

We [virgin Group] Have Been Successful Not By Wasting Time Scrutinising Our Competitors But By Looking At Ourselves From The Point Of View Of Our Customers Do And Seeking Feedback Through Listening.