Faced With The Almost Inescapable Conclusion That It Had Been Selling Lemons, Nike Shifted Into Make-lemonade Mode. Jeff Pisciotta Became Head Of A Top-secret And Seemingly Impossible Project: Finding A Way To Make A Buck Off A Naked Foot.

-Christopher McDougall

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Faced With The Almost Inescapable Conclusion That

Christopher McDougall

Faced With The Almost Inescapable Conclusion That It Had Been Selling Lemons, Nike Shifted Into Make-lemonade Mode. Jeff Pisciotta Became Head Of A Top-secret And Seemingly Impossible Project: Finding A Way To Make A Buck Off A Naked Foot.

Topic

Running

Nike

Feet

That Was The Real Secret Of The Tarahumara: They'd Never Forgotten What It Felt Like To Love Running. They Remembered That Running Was Mankind's First Fine Art, Our Original Act Of Inspired Creation.

Running

Art

Real