Everyone Is Not Your Customer.

Remarkable Work Often Comes From Making Choices When Everyone Else Feels As Though There Is No Choice.

Take The Long Way. Do The Hard Work, Consistently And With Generosity And Transparency. And Then You Won't Waste Time Doing It Over.

All Good Ideas Are Terrible... Until People Realize They Are Obvious. If You're Not Willing To Live Through The Terrible Stage, You'll Never Get To The Obvious Part.

If You're Not Upsetting Anyone, You're Not Changing The Status Quo.

You Don't Have To Settle. It's A Choice You Get To Make Every Day.