Effort Is Its Own Reward If You

The Job Isn't To Catch Up To The Status Quo; The Job Is To Invent The Status Quo.

The Mistake So Many Marketers Make Is That They Conjoin The Urgency Of Making Another Sale With The Timing To Earn The Right To Make That Sale. In Other Words, You Must Build Trust Before You Need It. Building Trust Right When You Want To Make A Sale Is Just Too Late.

Facts Are Irrelevant. What Matters Is What The Consumer Believes.

Do You Know What People Want More Than Anything? They Want To Be Missed.

When In Doubt, Tell Yourself The Truth.