Earn Trust, Earn Trust, Earn Trust. Then

Marketing Is A Contest For People's Attention.

Making Promises And Keeping Them Is A Great Way To Build A Brand.

Everyone Has A Comfort Zone. Worth Considering: How Hard (and How Often) Are You Willing To Work To Get Out Of It? You Can Turn That Into A Habit If You Choose.

We're Better In The Rearview Mirror Than We Are At Predicting - 'cause You're Never Going To Be Right Every Time. You Can Handicap It. You Can Point To Certain Elements That Make It Work, And Many Of Those Elements Come Straight Out Of Epidemiology, Right?

Artists Are People With A Genius For Finding A New Answer, A New Connection, Or A New Way Of Getting Things Done.