Different And New Is Relatively Easy. Doing

Simplicity Is Somehow Essentially Describing The Purpose And Place Of An Object And Product.

We Have Always Thought About Design As Being So Much More Than Just The Way Something Looks. It's The Whole Thing: The Way Something Works On So Many Different Levels. Ultimately, Of Course, Design Defines So Much Of Our Experience.

It's Very Easy To Make Something That Is New. So We Are Trying To Make Things That Are Better.

To Do Something Innovative Means That You Reject Reason.

When Something Exceeds Your Ability To Understand How It Works, It Sort Of Becomes Magical.