Defending Mediocrity Is Exhausting.

Anxiety Is Experiencing Failure In Advance. Tell Yourself Enough Vivid Stories About The Worst Possible Outcome Of Your Work And You'll Soon Come To Believe Them. Worry Is Not Preparation, And Anxiety Doesn't Make You Better.

We Do Not Need To Teach Students To Embrace The Status Quo.

Sign Your Work...if You're Not Proud Of It, Don't Ship It. If You Are, Sign Your Work And Own The Results. We'll Know Who To Thank. If You Work For A Place Where Work Goes Unsigned (internally, In Particular) It's Worth Asking Why.

Marketing Management Is Now Tribal Leadership.

If You Use Your Money To Create Exceptional Products And Services, You Won't Need To Spend It On Advertising.