Creativity Dies In An Indisciplined Environment.

Those Who Build Great Companies Understand That The Ultimate Throttle On Growth For Any Great Company Is Not Markets, Or Technology, Or Competition, Or Products. It Is One Thing Above All Others: The Ability To Get And Keep Enough Of The Right People.

Get Keep Right People.

All Companies Have A Culture, Some Companies Have Discipline, But Few Companies Have A Culture Of Discipline. When You Have Disciplined People, You Don't Need Hierarchy. When You Have Disciplined Thought, You Don't Need Bureaucracy. When You Have Disciplined Action, You Don' T Need Excessive Controls. When You Combine A Culture Of Discipline With An Ethic Of Entrepreneurship, You Get The Magical Alchemy Of Great Performance.

It May Seem Odd To Talk About Something As Soft And Fuzzy As "passion" As An Integral Part Of A Strategic Framework. But Throughout The Good-to-great Companies, Passion Became A Key Part Of The Hedgehog Concept.

The Most Effective Leaders Of Companies In Transition Are The Quiet, Unassuming People Whose Inner Wiring Is Such That The Worst Circumstances Bring Out Their Best. They're Unflappable, They're Ready To Die If They Have To. But You Can Trust That, When Bad Things Are Happening, They Will Become Clearheaded And Focused.