Correct Is Fine But It Is Better

Marketing That Works Is Marketing That People Choose To Notice.

If You'd Rather Be A Chooser, Enter A Market Or A Transaction Where You Have Something To Trade, Something Of Value, Something To Offer That's Difficult To Get Everywhere Else. If All You Have Is The Desire To Get Picked, That's Not Sufficient.

It Is Not Virtuous In Any Way To Put Yourself Down, Or To Punish Yourself, Because You Do Not Feel You Have Lived Up To Your Best Behavior At Any Given Time.

It Certainly Seems Too Simple To Say What I Am Going To Say, Yet It Is Almost As If You Would Be Better Off Turning The Entire Rational Approach Upside Down, Taking It For Granted That All Of Its Assumptions Were False, For They Are Indeed More False Than True.

We See What We Believe, Not The Other Way Around.