By Definition, Remarkable Things Get Remarked Upon

Everyone Will Think It's Stupid!" "everyone Says It's Impossible." Guess What? Everyone Works In The Balloon Factory And Everyone Is Wrong.

Traditional Sales And Marketing Involves Increasing Market Shares, Which Means Selling As Much Of Your Product As You Can To As Many Customers As Possible. One-to-one Marketing Involves Driving For A Share Of Customer, Which Means Ensuring That Each Individual Customer Who Buys Your Product Buys More Product, Buys Only Your Brand, And Is Happy Using Your Product Instead Of Another To Solve His Problem. The True, Current Value Of Any One Customer Is A Function Of The Customer's Future Purchases, Across All The Product Lines, Brands, And Services Offered By You.

It's Almost Impossible To Have Fun Playing Ping Pong With Someone Who Doesn't Care, Won't Try Or Isn't Any Good.

Remarkable Work Is Always Not On The List, Because If It Was, It Would Be Commonplace, Not Remarkable.

A Bully Is Playing A Game, One That He Or She Enjoys And Needs. You're Welcome To Play This Game If It Makes You Happy, But For Most People, It Will Make You Miserable.